Gamification involves integrating game-design elements such as point scoring, leaderboards, and reward systems into marketing campaigns. Here’s how gamification can enhance your marketing:

• Promoting Data Collection: As customers interact with gamified elements, brands can gather data on customers preferences and behaviors. This can help the business alter their marketing to meet their customers needs. 
• Encourages Social Sharing: Many gamified marketing campaigns are meant to be shared with others. If customers are sharing them, it helps you to spread the message about your business and attract more customers. 
• Drives Customer Loyalty: By rewarding users for their engagement, it makes them want to keep engaging with your business which creates customer loyalty.