Is It a Sticker? A Label? A Decal?

We are often asked, “what is the difference between a sticker, a label and a decal?” The quick answer- it all depends on how you’re going to use it.

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Most commonly, stickers, labels and decals present a definite gray area when it comes to defining the three sticky components, causing confusion when it comes time to ask for one to fit your needs.



Decals: Decals are more graphical by nature and are often intended to be applied on walls, glass and floors.

Labels: Labels are used for identification or informative purposes (such as name tags and product packaging) and are most frequently intended to go on a surface of a particular size.

Stickers: Graphical in design, stickers are typically applied on a smooth surface of any size.

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So when it’s all said and done, is it a sticker, label, or decal? The truth is that when it comes time to order with New York Marketing, all you’ll really need to do is let us know that you need something with an adhesive backing. We’ll take care of the rest.