Search Engine Optimization, SEO, is important to know because it can be very useful if you know how to use it. Knowing how to use it can improve your marketing by targeting a bigger audience. Here are some of the latest trends in SEO:

• Voice search optimization: Voice AI such as Siri and Alexa are becoming increasingly popular for use in searching. Voice search is important for enhancing visibility.
• Content quality: High quality content is the main driver of SEO success. High quality content helps to drive traffic to your website and establish authority.
• Feed management: Managing data feeds for platforms such as Google Shopping is becoming more and more popular for e-commerce businesses.