The rise of video marketing is here. Video content is becoming the preferred choice for marketers due to the ability to engage and connect with audiences on a deeper level. In 2023, 91% of marketers were already actively engaging in video marketing. Videos have become a popular choice, especially for product businesses, to showcase their offerings. Videos help to keep an audience more engaged rather than still posts because there’s lots of color and movement. If you’re looking for more ways to engage your audience and create brand loyalty, video marketing is the way to go.