Email marketing is one of the most effective ways to engage with your audience. Here are 3 mistakes to avoid when it comes to email marketing:

• Failing to Personalize Emails: Personalizing is so important when it comes to marketing, especially email marketing. Try to address subscribers by name and recommend products based on past purchases. This will help to boost open rates and customer loyalty.
• Neglecting to Segment Your Audience: Segmenting your audience based on demographics and buying behavior helps to tailor your messages to specific groups. 
• Not Testing Emails Before Sending: Always preview and test your emails before you send them out. Check for any spelling errors and inconsistencies.