With all the technology we have today, there is so much you can do with online stores and e-commerce. In order for your online store to succeed, you’re going to need customers. This is where e-commerce SEO comes into play. Here’s how you can use SEO to drive traffic and conversions:

• Enhancing User Experience: Having a good and engaging user experience helps to keep visitors on your site and encourage them to make a purchase. In order to do this you could optimize your site for fast loading times by compressing images and minimizing code. 
• Optimize Product Pages: Product pages are the most important parts of your website. One of the best ways to optimize your product pages is by utilizing key words. Incorporate keywords into your product titles, descriptions, and metadata.
• Leveraging Content Marketing: Content marketing is a great way to attract customers. Content marketing can help you to establish your brand and drive traffic to your site. Creating informative blog posts is a great way to do that.