The world of digital marketing is always evolving so it’s important to constantly be on the watch for new marketing trends. Here are some trends to look for in 2025:

• Social Commerce Redefines Online Shopping: Social media platforms have redefined online shopping. You can now shop online on platforms like TikTok, Instagram, and Facebook. Influencer marketing is also becoming a big part in this. 
• Voice Search and Conversational Marketing: The growing popularity of voice-activated devices like Alexa means that voice search will continue to influence digital marketing strategies. Conversational marketing is also becoming more popular due to the facility of chatting with AI to receive answers.
• The Growing Influence of Micro-Communities: Marketers are targeting more specific audiences rather than general audiences. These smaller communities allow marketers to connect with audiences that share specific interests or needs. This helps to foster trust and builds brand loyalty.