August can be a difficult month for marketers. August is an important month for marketers because it gives them the time to transition from summer to fall techniques. Unfortunately, many businesses make common marketing mistakes in August. Here are a few of them and how to avoid them:

• Ignoring Back-to-School Opportunities: Back-to-school season is one of the biggest retail opportunities of the year and many businesses overlook it and miss out. To avoid missing out on this opportunity, you should align your campaigns with your back-to-school needs. Even if your business doesn’t sell traditional school supplies, you could tailor your campaigns to it. For example, a fitness brand could do a “Improving Health before School Starts” campaign. 
• Failing to Prepare for Labor Day: Many businesses wait until the end of August to think about Labor Day campaigns. Starting your labor day campaign in early August allows you to create meaningful promotions that will draw in audiences and sales.
• Neglecting Seasonal Trends: Creating campaigns without analyzing seasonal consumer trends can be catastrophic. Seasonal strategies matter as they will help you to stand out against your competition. You should monitor trends closely through real-time insights such as Google Trends.