Halloween isn’t a day out of the year, it’s celebrated almost like a season. Here are some trends you should be on the lookout for for this upcoming halloween:

• Nostalgia-Fueled Frights: Nostalgia marketing can be a powerful tool because it taps into positive memories and emotions. Multiple brands right now are reviving classic horror movie themes, retro candy packaging, and so much more. Try to aim at doing marketing campaigns around 80s and 90s halloween/horror films. Consider how you can use ideas from these movies to promote your product or service. 
• Eco-Friendly Spooks: As consumers are becoming more environmentally conscious, the demand for sustainable options has grown. This upcoming halloween you should try to focus on sustainable practices such as DIY costumes, offering reusable products, and eco-conscious messaging,
• Hyper-Personalized Promotions: Generic, one-size-fits all messages are not in anymore. Consumers are expecting personalized experiences that fit their idea of Halloween.