Almost every business these days has a website and a social media presence. And with that comes reviews – both good and bad. It’s important to manage your reputation online, and one of the best ways to do that is by responding to reviews. People often look up businesses on Google or Facebook before they make a decision, so it’s important to have as many good reviews as possible.
Reviews are an important part of reputation management for any business, but especially businesses with an online presence. By managing your reputation online, you can ensure that potential customers will see the best reviews and get a positive impression of your business. And while you can’t control what people say about you, you can control how you respond to both good and bad reviews.
Assuming that you have a website and social media accounts (which most businesses do these days), then you need to be prepared for reviews. People will leave them whether you want them to or not, so it’s best to be proactive about it. You can’t delete bad reviews, but you can respond to them in a way that shows potential customers that you’re interested in providing a good experience.
You should also offer incentives for people to leave reviews – especially positive ones. By offering discounts or special deals, you create an incentive for people to take the time to write a review that could help your business. Sending out “Thank You” cards is a great way to ask your clients to consider leaving a good review. These cards can include a QR code that takes your client straight to Google or Facebook reviews, which makes it quick and easy for people to leave positive feedback. This QR code can also be printed on business cards or flyers for convenience. Positive testimonies should also be displayed on your website for potential clients to see. When doing this, a link to Google and Facebook should be included to encourage people to leave reviews of their own.
Reviews are important for reputation management, and you should take the time to respond to all of them – good and bad. You can’t delete negative reviews, but by responding properly and offering incentives for positive reviews, you can make sure that potential customers see the best reviews and get a positive impression of your business.
