Your brand identity is more than just a logo or a tagline. Your brand identity represents your business’ goals and personality that sets you apart from your competitors. Here are some key elements for creating a powerful brand identity:

• Brand Voice and Tone: Your brand’s voice is how you communicate with your audience and it should reflect your company’s goals and values. Define the tone that best connects with your audience.
• Visual Elements: Many people tend to react positively to visual elements. Your logo, color palette, and the fonts you choose can all play a big part in creating your brand identity. Different colors can represent different things such as blue being more of a cool color and relaxing while red can represent passion. These are the things customers often notice first so it’s important to create something memorable and unique. 
• Brand Values and Mission: Customers want to buy products from companies that stand for something. Your values and mission help to humanize your business making it more appealing and welcoming to your customers.