A Business’s Guide to Holiday Cards Dos and Don’ts
Holiday cards are a time honored tradition for many homes and businesses. Before you know it the holidays will be here, and this year it’s more important than ever to try and maintain at least some of the traditions and customs we are used to by embracing the season of kindness and giving. If you own a business then you already know that maintaining relationships with your established clients is just as important as acquiring new ones. Sending out holiday cards this year could be a great way to reconnect with your staff, clients, friends and family.
Do: Be Inclusive
The holidays are all about being inclusive to others and welcoming them into your celebrations. Unless you are a religion based institution consider using more neutral terms such as “seasons greetings” or “happy holidays” to help include and acknowledge people of various backgrounds.
Don’t: Be Generic
If you’ve made the decision to invest in cards and stamps, and dedicated time to sending them out, why would you settle for a generic card that anyone can purchase at a retail chain? Custom printed cards show that you actually put in some thought. Try using your company logo or including a custom photo of your staff or team to add a personal flare to your holiday card design.
Do: Show Appreciation to Your Staff
While it’s a thoughtful sentiment to send holiday cards to customers and clients, don’t forget to send cards to your employees. Let your staff know how much you appreciate their efforts and contributions to help make your business successful all year round.
Don’t: Use Holiday Cards to Advertise
Sending holiday cards to clients, customers, family, friends and even acquaintances are all perfectly acceptable practices. However sending out bulk mailers to every house in the neighborhood can be interpreted as tacky and insincere. A holiday card is meant to show appreciation and spread joy, not advertise.
Do: Plan Ahead
Start getting your holiday cards together early. It’s a good habit to have your cards printed around Thanksgiving, so you have plenty of time to write, sign and organize your holiday cards. Sending holiday cards should be a fun experience so make sure you have the time to put in the effort required.
Don’t: Be Late
Don’t send holiday cards out if they are going to arrive after the holidays. Holiday cards should be sent out after Thanksgiving and arrive before Christmas. Sending holiday cards out after the holidays may be seen as a hollow and artificial sentiment that could reflect poorly.
New York Marketing is happy to help bring your holiday cards to life so you can spread a little holiday cheer this year to friends, family, clients and acquaintances. So whether it’s personal or business, New York Marketing has you covered! Give us a call today at (716) 632-7200.