Email marketing is becoming more and more popular. All of those emails you get from your favorite stores are all email marketing. Here are some of the latest trends in email marketing:

• AI-Powered Personalization: Using AI tools can help to personalize your emails which in turn helps to increase your conversion rates.
• Automation: Leveraging automation tools streamline processes which helps marketers to efficiently collect and utilize customer data.
• Interactive Emails: Incorporating interactive emails can boost engagement and provide a more personalized experience for your consumers.