Customized marketing plays a crucial role in driving engagement. Here are some ways that customized marketing drives engagement: 

• Targeted Campaigns: Creating targeted campaigns helps your audience to resonate with specific segments. By addressing your audience’s different interests, you can increase the relevance of your messaging and brand. 
• Enhanced Loyalty: By creating personalized experiences for your audience, you’re building loyalty and long-term relationships. Engaged customers are more likely to be regular customers and advocates for your business.
• Tailored Messaging: Customized marketing allows you to tailor your messaging to each segment of your audience based on their preferences. By delivering content to that audience at the right place and time, you will grab their attention and engagement.