Building a good marketing strategy is so important for maintaining a successful business. Here’s how to build a marketing strategy from scratch:

• Know your Audience: Segmenting your audience can help you to determine everyone’s wants and interests. This can help you to tailor your messaging and choose the right channels to successfully market your business and products.
• Analyze your Market and Competitors: Understanding what your competitors are doing is important so that you can alter your marketing to do better and make yourself stand out amongst them. 
• Create a Content & Campaign Plan: In order to have successful marketing, you need to make sure you hit all the areas like social media, emails, and promotions. Creating a campaign plan can help you to organize when you’re going to make posts on social media, send out emails, and schedule promotions.