Pinterest is a great tool to utilize to your advantage. Pinterest can help to drive traffic to your website though interesting and interactive posts. Here’s how:

• Optimize your Profile for Success: Your profile is the first impression people will receive of your brand so it’s important that it is polished and professional. For example, in your bio you should explain what you do and how you help others. It’s also important to claim your website because when you do, it will appear on your profile allowing people to click on it. 
• Create Click-Worthy Pics: Pinterest is a very visual platform so you’re going to need to make pins that grab people’s attention and entice users to click on them. Using bright, high-contract colors can help to make your pins stand out. It’s important to use effective call-to-action’s such as “Click to Learn More”.
• Organize your Boards Strategically: Using boards can help to categorize your content and make it easier for users to find what they’re looking for. For example, if you’re a travel blogger, you should create boards such as, “Budget Travel Tips”, “Travel Packing Hacks”, etc.