Black Friday is on its way soon which means you need to be preparing. Many customers don’t buy impulsively as they used to which means you need to warm your audience up to the idea. Here’s how you can prepare your audience for Black Friday:

• Build an Early-Access List: An Early-access list is one of the most profitable warmup tactics. Early-access shoppers convert at 2-4x higher rates. You can offer members a 24-hour head start, special bonus gift, and so much more. 
• Increase Engagement with Strategic Questions: More engagement means more visibility for your sales posts. Some questions you could ask are: “What product are you hoping goes on sale?”, “Should we release the deal early?”, and “Pick one: A or B?”
• Offer Sneak Peeks Without Revealing Everything: A preview can help to spark excitement, but giving away too much can kill the hype. You could show part of the packaging, reveal one item from a bundle, and share ‘insider info’ with email subscribers.