Instagram has updated their algorithm today, July 10th, to allow all public content created by professional Instagram accounts to appear in search engine results by default. This is a big game changer for creators because this means that all the posts you make whether it be a photo, video, Reel, or a carousel will now appear in google searches without opening Instagram.
What Prompted This Update?
The digital landscape is getting bigger as more and more people have been searching across all social media platforms. Instagram has opted to do this update because of the increase in the use of Zero Click Search also.
This update allows Instagram to be more than just a social media tool, but an SEO optimization tool.
How Users can Adapt to the Changes
With this update, users will have to review how they approach Instagram marketing. Here are some things you should revise:
- Keyword Use: Keyword use was important before, but now it is vital. Using keywords in your captions can help you to gain the audience you want. If you’re struggling to find what keywords to use, you can use keyword research tools such as Google Trends.
- Align Content Themes with FAQ: If people are asking a lot of questions surrounding the same thing, you’re going to want to address it. Addressing it in one of your posts will help to draw that audience and give you the results you’re looking for.
- Monitor How Content Appears in Searches: Content appears differently in SERPs (Search Engine Result Pages) than it does on Instagram itself. If you see that your content isn’t getting a lot of engagement, try different ideas in posts and see what works best so you can do that in the future.
Keeping Up with Evolving Social Media Changes
Social media is always evolving and it can’t often be hard to keep up with. The best way to keep up is to always be on the look out for new things in the news, blog posts, and social media.
New York Marketing is here to keep you updated on the latest social media trends, updates, and so much more.
