March comes with a bunch of opportunities for marketers. St. Patrick’s Day, Spring break, Women’s History Month, and March Madness bring in high consumer activity and engagement. Tracking the right marketing metrics can help you see if your campaigns are successful or not. Here’s which metrics you should track:
- Campaign ROI: Campaign ROI measures the return on investment for a specific campaign. Measuring campaign ROI can help you see the profitability of your promotions and what you can improve in future promotions and campaigns.
- Conversion Rate: The conversion rate is the percentage of people who purchase or sign-up for whatever is being promoted. Seasonal campaigns are often designed to boost sales so it’s important to measure the conversion rate to see how effective the campaign is.
- Customer Acquisition Cost (CAC): The customer acquisition cost measures how much money is being spent per new customer. This is especially important for seasonal promotions because if you’re spending more money per customer during a promotional-heavy month, you may need to alter your campaign.
