Social media algorithms play a critical role in determining what people see on their feeds. Platforms are consistently changing their algorithms so it’s important to understand how to navigate them and utilize them to your advantage. Here are some tips to optimize your content:

• Engage Actively with Your Audience: Algorithms favor content from accounts that maintain an active presence. Responding to comments, participating in discussions, and sharing user-generated content can help to boost your visibility. 
• Post at Optimal Times: Timing is vital when posting your content. Posting when your audience is more active helps to increase your chances of engagement. 
• Create High Quality, Targeted Content: Spending time creating high quality, targeted content will help to build connections with your audience and keep them engaged.