Local SEO is designed to help small businesses market and make themselves visible to people in their area when they search online. Here’s why local SEO is vital for small businesses to succeed:

• It’s Cost-Effective: Local SEO is one of the most affordable ways to market your business. All you have to do is have an active online presence and receive good feedback from your customers. 
• It Drives Foot Traffic: The majority of people searching for local businesses are ready to visit one. Nearly 76% of people who conduct a local search on their phone visit a business within 24 hours. 
• You Target the Right Audience: Local SEO focuses on people likely to become actual customers. It ensures that your marketing efforts focus on potential customers in your area rather than wasting resources on people halfway across the country.