User-Generated Content (UGC) refers to any content such as videos and images that are created by consumers of a product or service. UGC is a very important part of marketing that you should be using because it helps to build brand identity, it shows brand loyalty, and shows that the product/service is more trustworthy because other consumers are reviewing it. Encourage your consumers to create content by asking them to review your product or creating contests that encourage them to share their opinions. Doing this will help to create a stronger relationship with your audience.