As social media continues to become more popular and evolve, artificial intelligence (AI) has become a powerful force in marketing platforms. AI has become super beneficial for social media marketing in many ways:

• Enhancing Customer Engagement: Customer engagement plays a key role in any social media strategy. More and more businesses are using AI for customer support where they can answer inquiries, suggest products, and process transactions. 
• Content Creation: Creating engaging content that resonates with an audience is a powerful marketing tool. AI tools like Canva help to streamline this process by creating visually appealing content with little effort. 
• Predictive Analytics: Understanding data is one of the most important parts of marketing. AI is capable of generating predictive analytics which allows marketers to see forecasted trends and make informed decisions.