Using seasonal trends in your marketing is a powerful way to capture your audience’s attention. Seasonal trends give businesses the opportunity to align their products with what customers care about at certain times. Here’s how you can use seasonal trends to your advantage:

• Create Limited Time Offers: Seasonality brings a sense of urgency. Creating limited time offers regarding your products can help to drive sales. For example, Starbucks comes out with a different menu every season. 
• Align Your Marketing Message with Seasonal Themes: Tailoring your message to a seasonal theme reflects the authenticity of your brand. For example, the fashion industry uses key words like “winter wardrobe”.
• Timing is Everything: When it comes to seasonal marketing, timing your campaign is really important. If it’s October 30 and you launch a Halloween campaign, it won’t receive as much attention as you would’ve wanted it to.