Every year, different brands lean into what the seasons have to offer such as pumpkin spice lattes for fall or pastel colored packaging for spring. Seasonal branding is more than just doing things related to the seasons; however, it is a powerful marketing strategy. Here’s why seasonal branding works so well:

• Aligns with Natural Consumer Cycles: Shopping habits tend to follow the seasons such as buying gifts in December and Black Friday shopping in November. Seasonal branding helps to align with these natural cycles and meet customers with exactly what they want and need.
• Creates Scarcity and Urgency: Seasonal products tend to be offered for a limited amount of time which creates a sense of urgency for consumers to buy it as they may not have another chance to. 
• Triggers Emotional Connection: Humans are naturally nostalgic. Seasons remind us of different stories and connections we’ve made through holidays such as Thanksgiving and Christmas. When brands align with these values, it helps to create a connection between the brand and their audience.