Timing is everything in the marketing world. You could have an amazing ad, but if it’s not posted at the right time, it may go unnoticed. Here are some reasons why timing is important in marketing: 

• Platform Differences: Platforms tend to have users active at different times. For example, LinkedIn users are usually active during work hours, while TikTok users tend to be active later in the day after work. 
• Daily Rhythms: People are more likely to check their emails in the morning, but may scroll through social media during their lunch breaks. 
• Demographic Influences: Time zones, work schedules, and lifestyles can all play a role in when your audience engages with your content.