Instagram is a powerful social media platform that all businesses should be utilizing to build their brand. Here are some things you can do to build your brand on Instagram:

• Content Planning and Scheduling: It’s important to have a well thought out content strategy to keep your posting consistent and your audience engaged. Try to post something once a day. Posting too much can overwhelm your audience and steer them away from your business.
• Defining your Brand Identity: You should emphasize your brand’s core values and mission throughout your posts to showcase your brand’s identity. 
• Measuring Success with Analytics: Instagram has a bunch of tools for you to measure your post’s success. You should look at engagement rate, follower growth, and reach.