Email marketing is one of the most effective tools for reaching and engaging audiences. However, there is no “one-size-fits-all” for successful marketing. By integrating social media insights, you can transform your campaigns into more personalized, successful efforts. Here’s what you can do:

• Segment Email Lists: Segmenting your email list helps you section off your audience and create content based on each segment. You can segment off your audience and create different emails that target each segment’s interests. 
• Measuring Results: In order to ensure your work is paying off, you’re going to need to measure your results. The best rates to measure are click-through-rates which show how many people click on your links and conversion rates which measure how many people move from your email to complete a desired action.
• Collecting Social Data: Social media platforms collect data on user’s behaviors, preferences, and profiles. Using this information will help you to understand your audience more.