Summer creates the potential for marketers to create feelings of nostalgia, adventure, and relaxation for their audience. To create these feelings, you’re going to need to tell a powerful story. Here’s why summer storytelling is important:

• Adventure: Summer represents the spirit of exploration and spontaneity. Whether it’s traveling or trying something new, adventure can spark curiosity and excitement. 
• Nostalgia: Summer can bring about a lot of nostalgia between having bonfires with smores, going to concerts, playing outside, and so much more. Nostalgia not only triggers warm and happy feelings, but strengthens brand loyalty by reminding customers of happy times.
• Relaxation: Summer brings an air of ease and comfort that brands can use to promote self-care.