Corporate Social Responsibility is becoming very important as environmental concerns are growing. Consumers are beginning to favor brands that are concerned with the environment and are using their resources to help the environment. Here’s how to incorporate corporate social responsibility (CSR) into your marketing:

• Align with Your Brand Values: Ensure that CSR initiatives are authentic and relevant to your brand’s mission. 
• Be Transparent with Your Audience: Being transparent with your audience about your CSR goals helps to build trust between you and your audience and establish a relationship.
• Engage your Audience: Involving customers in your initiative such as donation matching or volunteer opportunities allows your audience to be involved in helping your business to achieve its goals and help the environment overall.