December is one of the most profitable and chaotic months of the year for businesses. Between holiday promotions, year-end sales cycles, and increased consumer demand, marketing teams are working over-time. Here are some of the most common mistakes and how you can avoid them by planning now:

• Over-Promoting Your Audience: Customers already feel bombarded during December so sending too many sales promotions and emails can leave them feeling overwhelmed. It’s important that you monitor engagement drops and mix in different content along with sales posts.
• Waiting Too Long to Build Your Campaigns: Businesses often plan holiday promotions early in December only to realize that most of their customers have already been influenced by their competitors who have been promoting for weeks. It’s important that you start promoting as soon as you can to keep up and keep your audience engaged. 
• Underestimating How Much Content You Need: December is a very busy time which means it’s important that you’re posting consistently so that you’re getting visibility. You should create a full content bank ahead of time that includes social posts, stories, FAQ’s, and more.