Video marketing can be a powerful tool that can engage your audience if used correctly. Here are some things you should be doing to have excellent video marketing:

• Use Call-to-Actions: At the end of the video you should use a call-to-action whether it be saying to visit your website, subscribe to your account, or making a purchase. Having a strong and clear call-to-action can drive conversions.
• Tell a compelling story: People today have a very short attention span, so it’s important that you catch their attention with a compelling story. Telling a compelling story will help you to connect with your audience more and improve engagement.
• Understand your audience: Understanding your target audience and their preferences can help you to create videos that will catch their attention.