Effective email authentication is no longer just a suggestion. Google and Yahoo are now making it mandatory to ensure your emails reach their intended recipients. According to the new Google regulations, business owners who use email marketing software such as Mailchimp and HubSpot to send bulk emails reaching may see some changes in their email deliverability. By not adhering to these new requirements, you may encounter delivery issues starting in 2024.

Protect Your Sending Reputation

Securing your emails has always been important, yet many senders neglect to utilize available tools to safeguard their messages. This leaves them vulnerable to phishing attempts and domain impersonation, ultimately damaging their sending reputation.

Attention High-Volume Senders

While the new requirements primarily target high-volume senders, all senders could eventually be affected. It’s essential to be in full compliance to avoid any risks. Currently, these new requirements go into affect for those who send more than 5,000 emails a day.

Key Steps for Large Senders

For large senders, authenticating your mail with custom DKIM, custom SPF, and setting up DMARC is vital. Registering your domain for Google Postmaster Tools and minimizing spam complaints to under 0.3% are crucial for monitoring your domain’s health.

Stay Compliant, Stay Safe

At first glance, these new requirements may seem daunting or unnecessary. However, it is important for businesses to comply with them in order to maintain a good reputation and avoid any penalties from Google. These requirements not only benefit the users by reducing spam, but also ensure that legitimate businesses are able to reach their customers effectively.

At New York Marketing, we understand the importance of staying compliant with these new requirements. Our team of experts can help your business implement these new policies and ensure that these changes don’t interfere with your normal business and marketing practices. We stay up-to-date on all changes in regulations and guidelines, so you can focus on growing your business.