How to Plan, Satisfy and Improve Your Target Audience
The holiday marketing season is a time to be jolly and have fun marketing your products. Whether you are an online retailer or a brick-and-mortar business, marketing campaigns for the holidays should be well planned. With so many marketing strategies to choose from, it is essential that you have a firm grasp on what will work best for your business.
When creating marketing plans for the holidays, it is important to consider how these ideas can be implemented into a cohesive strategy. While marketing initiatives may appear appealing at first glance, there needs to be a plan of action behind advertisements throughout this time or else they will fall short of achieving their intended goal. The holiday season offers an excellent opportunity for marketers all over the world because many people make purchases during this time due to gift-giving and feeling generous toward others. In addition, online retailers benefit even more from implementing marketing strategies as well since consumers tend to spend significantly more money.
A basic holiday marketing strategy should include a combination of social media marketing, email marketing, and, depending on the type of business, Pay Per Click ads or even traditional print marketing efforts such as a direct mail campaign. By using a combination of these strategies you can engage your customers throughout their shopping process without overwhelming them with too much information at once.
One of the best marketing channels to engage with your target audience during this time is through sending marketing emails. Whether you sell products online or have a brick-and-mortar storefront, every business should keep and maintain an email list. A good email list can improve your marketing efforts by helping to craft marketing emails to previous customers since they are more likely to take action on activities like following you on social media or purchasing products from you again.
Being active on social media can help drive marketing efforts during the holiday season. Social media marketing is an excellent marketing channel to engage your target audience with marketing content because of the sheer amount of time people spend on these sites. For example, according to a recent study, Americans spend more than 5 hours per day on their smartphones and apps alone. This type of marketing channel is perfect for smaller businesses that may not have the resources for traditional marketing campaigns like television or print ads. It can also be an effective marketing channel for larger businesses that are looking to target new customers while simultaneously marketing to previous customers as well.
Pay Per Click Advertisements
Pay Per Click marketing is a marketing strategy that uses ads on click-based websites such as Google, Facebook, and Bing. PPC advertising allows businesses to write small ads and/or display products or images that target their specified audience through keywords, audiences, search history, and other criteria. It is particularly effective during this time of year because it can help drive marketing efforts for businesses that have a small marketing budget. For example, if you’ve done your research and know that your target audience will be online shoppers then PPC ads are an effective marketing tool as they allow companies to advertise their products or services without paying too much upfront costs. It’s also worth noting that these marketing campaigns offer the possibility of bringing in new customers which is valuable for those looking to expand their customer base.
Every Door Direct Mail
Every Door Direct Mail or EDDM is an effective marketing strategy to take advantage of during the holiday season because it gets a lot of exposure in front of customers. The goal behind EDDM marketing is to increase foot traffic, calls and/or web traffic to a store or small business by sending marketing materials such as flyers or postcards via USPS mail service directly to households within a certain area. This includes all homes across every street from one address up until the miles radius set has been reached by Post Office standards. In order to take advantage of marketing materials via USPS, the marketing budget must be able to accommodate for postage costs as well as printing the marketing materials themselves. Marketing campaigns that include EDDM can also come with a variety of different benefits that help companies stand out during the holiday season such as discounts that can be viewed by customers online, coupons or promotions sent in direct mailers for items purchased from a specific business location, and more incentives based on whatever suits company needs best depending on their industry type. Some industries may see better results if they offer an incentive program through this marketing strategy since it is something most people will look forward to receiving in their mailboxes throughout the holiday season. This sense of urgency gives added benefit towards the increasing interest which is what many businesses are looking for this time of year.
Create marketing ads that are nonintrusive and not overwhelming to your target audience.
Customers may eventually feel overwhelmed by emails or promotional ads online which can lead them to ignore marketing efforts completely. This results in dissatisfied customers who are less likely to purchase products or services due to being marketed too much throughout their holiday celebration period. It is therefore important to establish marketing goals early on before beginning any type of advertising campaign for the holidays season.
It is crucial to optimize your marketing efforts for online holiday shopping so that when customers are researching gift ideas or decoration items they can easily find you and learn more about what products are available at your store throughout the holidays season. If someone has a question about an item in particular then marketing messages should be made readily available to answer their inquiry quickly without putting them off too much. With careful planning and consideration of all marketing options for this time of year, you will definitely have happy customers who get exactly what they want during the holidays!
Looking to broaden your business’s marketing reach this holiday season? Here at New York Marketing we can help custom tailor, design, and manage your business’s marketing needs so your business can grow. Whether you need help with social media management, pay-per-click advertisements, or even the design, print, and distribution of your direct mail campaign we can help your business hit the ground running this holiday season. Call us today at 716-632-7200