Facebook is one of the biggest and best platforms to use to boost your visibility and promote your products and/or services. The key to obtaining this; however, is making sure you’re attracting your target audience. 

Define your Target Audience

Before making any content, you need to define who your target audience is. You should identify the demographics, interests, and behavior of the people you want to advertise towards. Facebook Audience Insights can help you to gather data about your ideal audience. 

Create High-Quality, Engaging Content

Creating high-quality, engaging content will create a visual appeal which will help to attract viewers. Using interactive content such as polls and quizzes help to encourage engagement. Value driven posts such as how-tos can help to solve your audience’s problems which helps to draw a crowd.

Engage with Your Audience

Viewers may ask questions in the comments or send messages to your account. Responding promptly can help to foster trust between you and your audience and create loyalty.