It’s important to capitalize on market gaps whenever you have the opportunity to do so. Here are some tips for capitalizing on market gaps:

• Analyze market trends: It’s important to stay updated on market trends in order to alter your marketing to those trends. You can learn about market trends through social media and personal experiences. You should also use SWOT analysis to determine potential opportunities.
• Embrace transformation: Be open to new ideas and change. The world of marketing is always changing and it’s important that you are able to adapt to it to be able to capitalize on market gaps. 
• Conduct competitor analysis: By analyzing your competitors, you can determine what the gaps are and create solutions to fill those gaps.