Running a marketing A/B test can help you to determine if your product will be successful in the market or improving analytics. Here are some tips for running a successful marketing A/B test:
- Define your Goal: Before starting your test, you should have a goal in mind such as selling more of a certain product or increasing email open rates.
- Choose a Single Variable to Test: To ensure that you’re getting clear results, you want to test only one variable at a time. An example of a variable would be ad visuals such as Image A vs. Image B.
- Create Two Variations: Develop two versions of your marketing asset such as having the original version of what you’re showing and the altered version that you want to test.
- Split Your Audience Randomly: Dividing your audience randomly into two equal groups will help to stop external factors from skewing the results.
- Measure the Right Metrics: Track the right metrics that align with your goal. If you’re testing an email campaign, you want to look at the open rates, click-through rates, or conversions.
