The holiday season can be overwhelming for marketers. If you want your marketing campaigns to be successful, you need to strategically plan them and October is the perfect time for you to do that. Here’s how you can leverage October to your advantage for the upcoming holiday season:

• Test and Optimize Your Marketing Channels: Don’t wait for Black Friday to roll around to see that your website checkout process isn’t working. October is the perfect time to test and ensure that everything is working fine. You should also run small-scale ad campaigns and test different formats to see what works successfully with your target audience.
• Plan Your Campaigns and Solidify Your Message: October is the perfect time for you to sit down and schedule your marketing campaigns for November and December. You should also determine the central message of your marketing campaigns that will resonate with your audience.
• Nurture Your Community: You want to engage your audience and get them excited for what is coming soon. You could give your followers little sneak peeks of what you’re planning for the holidays such as posting to your story about new products.