Crafting a headline that grabs your audience’s attention can make the difference between making a sale or not. While the body of your content tells the story, the headline opens the door to the story. Here are some tips for writing a headline that will sell:

• Use Power Words to Evoke Emotion: Certain words can evoke different kinds of emotion like curiosity and excitement. Some examples could include: “Secrets”, “Ultimate”, or “Effortless”. 
• Know Your Audience: It’s extremely important to identify who your audience is before you craft your headline. Knowing your audience’s needs and wants can help you to craft a successful headline.
• Address the Reader Directly: Using “you” in your headlines helps you to personally connect with the reader and makes the content more relevant for the reader.