January is the perfect time to reset your social media strategy. Audiences have different mindsets going into the new year and tend to be more open to change. Here are some effective ideas to help you create a fresh start:

• Share Your Brand’s “Fresh Start” Goals: Sharing your new goals with your audience helps to establish better relationships and create strong loyalty. Highlighting your goals can also get your audience excited for what you have in store for the new year. 
• Focus on Planning and Preparation: You can help your audience through providing them tips on planning and organizing their life throughout the year and provide seasonal reminders making your brand a helpful guide and not just a seller. 
• Re-Engage with Polls and Questions: Your audience wants to be involved as much as they can with your brand. Encouraging interaction through polls and questions whether it be fun or related to your brand can help to boost loyalty and connections.