Summer is the perfect time for small businesses to shine. Summer provides an opportunity for small businesses to create a stronger connection with their customers and boost sales. Here are some creative and cost-effective marketing ideas:

• Leverage Social Media Like a Pro: Social media is one of the most affordable and efficient tools for small businesses. Customers love to engage with fun, summer content. You could do a summer giveaway featuring summer products or in order to win the giveaway you need to do something like sending in a summer selfie.
• Use User-Generated Content (UGC): User-generated content is an affordable way to amplify your marketing efforts. You can ask your customers to share photos and videos featuring your products and services.
• Get Creative with Outdoor Advertising: Sometimes the simplest form of advertising can have the greatest impact. You could put a chalkboard outside of your shop and put some products you have on it in fun colors to draw attention to your shop.