The 2020s brought a wave of technological developments that reshaped the digital marketing world. Here are some of the things that the 2020’s have brought so far:

• The Rise of Short-Form Video: Platforms like Youtube Shorts, TikTok, and Instagram Reels are capturing younger audiences’ attention. Brands are using short-form videos more and more to connect with younger audiences’ more effectively. 
• Ethics and Privacy Concerns: Changes in privacy regulations like GDPR (2018) and the phasing out of third-party cookies has forced marketing agencies to change. First-party data collection has become the main privacy focus for brands to help build trust and comply with stricter guidelines.
• AI-Driven Marketing: Artificial intelligence has become a key tool across industries. Now there are chatbots powered by AI and AI-driven analytic tools that allow brands to deliver hyper-targeted content recommendations.