Should my website have a blog?

Whether you own a construction company, restaurant or any business that relies on customer acquisition, getting yourself noticed can be frustrating. Drawing potential customers and clientele to your website can be complicated. Not only do you have to make sure your site ranks higher in search results on google and other search engines, you want to make sure you are engaging your audience to ensure that they leave your site immediately in favor of one of your competitors. When it comes to attracting attention and engaging your audience on your website, a blog may be the perfect tool.

Increase SEO Performance

Search Engine Optimization, or SEO, is the process of improving your website to increase its visibility when relevant and applicable search terms are triggered during organic searches on search engines such as Google. For example if you had a website with 50 separate pages of cat related articles and pictures, your site would organically rank higher in search results for “cats” than someone else’s site that simply has one page and a single image. The more relevant and fresh content your website has the more visibility your site will have, so if you are attempting to attract more organic web traffic (and who isn’t?) starting a blog can be a great way. 

Create Relevant and Reusable Content for Social Media 

Businesses these days have multiple social media accounts. Between facebook, instagram, snap, twitter, etc, keeping your business relevant in the digital age requires consistent engagement with those that follow you. Coming up with social media content every week can be tireless, writing a blog for your website creates a resource to pull from and refer to in posts all the while generating traffic back to your website.  

Help promote your voice/brand

If you are passionate about your plumbing business why not share some of that knowledge with others? Creating content doesn’t have to be complicated, if you are a plumber trying to run a website to get your name out there, make a blog that answers commonly asked questions or provides helpful plumbing tips. Don’t be afraid to give it your own voice to help connect with your audience. A helpful or thoughtful blog can keep clients and customers coming back month after month just to see what you have to say.

A blog can be a great way to connect with your audience while helping raise your sites SEO. If your site hasn’t been ranking high in google searches or you’ve found yourself having trouble attracting new clients or customers, writing a blog may be able to help. New York Marketing is committed to helping our clients continue improve their SEO and social media presence by providing quality content creation services for your business. Contact Us today to find out more.