Happy #WordOfTheWeek Wednesday everyone! Today we’re talking about the marketing term “lead generation.”

Lead generation is the process of attracting strangers to your website, and converting them into a customer by nurturing them through the buying process. There are a few ways to do this…

Conversational Marketing- This is what moves a buyer through your websites marketing and sales funnel by asking questions and offering help to users. This is often taken care of by a pop-up for chatbots.

Landing Page- This is the site page that will really encourage strangers to convert to customers. The customer should land on this page and be clearly presented with the purpose of your brand and what the consumer will gain from doing business with your company. Include a call to action button for easy conversion.

Try using the #leadgeneration process to convert strangers to customers! Check out our YouTube video here.