2020 was a down year for most businesses. As the calendar changes over, now is the perfect time to think about rebranding your business for 2021. A rebrand can help you identify or redefine your business and promote key differences over your competition, giving you the keys to success in the new year.
Sharpen up Your Logo and Artwork Designs
Your business’s logo should stand interchangeably with your business name. When customers see your logo they should immediately associate your business with it. If your logo is missing the mark it may be time for a change. Coming up with a new logo can be a challenge but it could be the key to attracting some new clients and help your existing clientele stay put.
Find the Perfect Font
From posters and signs to the logo out in front of your store, your business uses a lot of text. Some brands have managed to create iconic text that can immediately draw imagery of the company it represents, just like logos. While there are plenty of different fonts to choose from, do your research and find the one that best represents the image your business is trying to achieve.
Use Colors that Reflect Your Strategy
The colors you choose to represent your business can say a lot. Different colors can convey a different meaning and effect on your customers. They reflect the nature of your business and how you want your brand to appeal to your target market. Our previous article goes into great depth about the meaning of certain colors and the image they can convey to others. You can check it out here.
If you’ve taken the steps to rebrand your business for the 2021 year and need to go to print, New York Marketing can help. From posters, signs and banners to your business’s stationary needs New York Marketing is your one stop, design and print solution! Call us today at (716) 632-7200 and let us know how we can help.