Hey folks! Our #WednesdayWordOfTheWeek is an important marketing term that everyone should be familiar with.

Today we’re talking about engagement rate and how it pertains to your business. Engagement rate is a metric used to measure the amount of audience interaction (likes, shares, comments) that is generated from your created content.

Why is the engagement rate important? Not only does it show how many people are interacting with your brand, but it will help you evaluate your content and use it to compete against the strengths and weaknesses of your company’s marketplace competitors.

Getting likes on your posts is great, but not as critical as receiving engagements on your content. Not only is high consumer engagement a sign of great content, but it increases your reach to potential clients. You want to try to encourage consumers to share, save, and comment to increase brand awareness!

Down below are some examples of where you can find and manage the engagement rate of your content. It’s important to monitor this feedback received from customers, as they may offer great suggestions to improve your business!