The printed marketing industry has been around for a long time, and in recent years it has seen a resurgence. With print marketing ideas that are both old and new, businesses can find success in traditional print mediums. Printed marketing materials can still be a great way to generate leads and grow your customer base in the new year.
Any type of marketing material that you print out on paper to use as an advertisement or promotion for your company or business can help create chances for acquiring new clients and customers. There are print options that you can use for any industry, and print marketing works across a wide variety of demographics in 2022. There is a print option out there to fit what your company needs from its print marketing efforts in the New Year:
Direct mail includes promotional materials sent directly to customers’ homes or businesses through the mail. It’s an excellent way to reach older audiences, as well as people who don’t spend much time online. Most companies make good use of direct mail campaigns because it allows them to target specific groups within their customer list. Advantages include reaching people not already exposed to other types of advertising and being able to create personalized messages based on information about each person receiving a piece of mailed content.
Another plus for print marketing: A study by the USPS found that people are more likely to remember direct mail ads than digital ones.
Pamphlets are another great way to promote your company and its products or services. They are versatile, affordable, and can be used as standalone pieces or in a series of print marketing materials. Like flyers, pamphlets can be distributed anywhere people gather-in public places like malls and airports, as well as at events and trade shows. You can also leave them in waiting rooms or other places where potential customers might spend time. And unlike digital media, pamphlets don’t have to worry about being ignored because they won’t get lost in an inbox full of emails
Flyers are one of the print marketing materials that are most likely to be seen by the widest range of demographics, which makes them a great choice for businesses. Flyers can easily fit in someone’s pocket or purse and get carried around wherever you go-so they’re often found on buses, trains, coffee shop tables, laundromat dryers, etc. The low cost means it doesn’t matter where your flyers end up; you won’t have invested much money into making print marketing pieces. And while digital advertising is all about getting clicks, print ads like flyers stand out because people take notice when they see it laying nearby.
Door Hangers can be used to target people at events or in other high-traffic areas. They’re also a good way to get your message in front of people who live near your business. Like flyers, door hangers are an affordable print marketing option that can be used to generate leads and drum up new customers.
The great thing about print marketing is that it is tactile. People can feel and touch printed materials in a way they can’t with digital ads. This means businesses have an opportunity to create print pieces that are interactive and engaging, which can help them stand out from the competition.
If you’re ready for a boost to your business, contact New York Marketing today at (716) 632-7200. Our team of printing professionals can help propel your business into 2022!